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February 19, 2008
Twitter talks a "big game"
By Nichole Woodcock
Each year, millions of dollars are thrown into advertising for the “big game,” otherwise known as the Super Bowl, and the day after everyone seems to have an opinion about their favorites. With a little help from social networking, this year people were talking in real time.
“TwitterBowl” was introduced to the masses this year as a “real-time social experiment” in which viewers at home get to chime in on ads. The tweeting was in hopes to spark interesting conversation and see how popular the online network has become.
The little trial was dubbed a success with more than 2,500 people participating, about 625 messages an hour. I’m sure their comments are a marketer’s dream, no matter how good or bad. Take a look at what people were saying about Dell.
No word if Twitter will be making this an annual event, but it really sparks intrigue into how social networks are adapting to become part of mainstream events. Tweaking this concept for the upcoming elections would make for some interesting fodder.
Posted by Alicia Dorset at February 19, 2008 11:07 AM
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