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January 22, 2008
Go red with this community
Campbell's has teamed up with the American Heart Association to help spread the word about Go Red for Women, an annual campaign aimed at promoting heart disease awareness for women.
The Red Dress Community allows users to create their own red dress, complete with accessories, and share the things they love most in life while providing a statement on why they love their own heart and how they keep it healthy. I made my own dress, seen above.
I really enjoy the site and the ability to make a dress, but I think Campbell's missed the boat on the full social networking benefits this idea could have provided. With more than 1,110 dresses to look at , the search function is a little clunky, and there are no options to embed the dress you make on your own blog, Flickr account, Facebook profile, etc. We all saw the viral benefits of the Simpsons avatars from last summer, and with a little more thought, Campbell's could have had a winner just like that, too.
Posted by Alicia Dorset at January 22, 2008 04:32 PM
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