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December 18, 2007
Think about SEO when you name your new product
By Kai Blum
I’ve already written about how conducting keyword research before naming a web site and naming a small business can help achieve excellent search engine rankings. It is also best practice to do SEO keyword research before naming a new product.
An excellent article in the November issue of electronic Retailer magazine urges businesses to think of the web first. The writer emphasizes that a domain name that matches the product name is a major advantage, because it will help with search engine rankings for the product name and make it easier for consumers to find your web site.
Businesses are therefore well advised to research the availability of matching domain names before they name a new product and to consider choosing a different product name if the domain name is already taken. Otherwise they may realize too late that it will be very expensive to reach top search engine rankings if they choose a product name that is already someone else’s domain name. The example given in the article is a hearing-aid device called ListenUp. That domain name was already taken and the company had to use BuyListenUp.com instead and spend money on sponsored links.
I can’t say this often enough: If the web is an important part of your marketing strategy and if you don’t want to waste money, you are well advised to think about the appropriate keywords and your SEO strategy right from the start!
Posted by Alicia Dorset at December 18, 2007 01:45 PM
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