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November 08, 2007
SEO suggestions aid in contest win for MS&L Digital
By Chris Clonen
We are excited to announce that Adobe.com selected GM.com/education as an official “Adobe Site of the Day,” featuring the cool and creative game we developed, Find-A-Fuel.
Adobe recognizes web sites based on their use of strong visual designs, superior functionalities, and innovative uses of Adobe products.
The MS&L Digital team created GM’s Find-A-Fuel game to be used as an educational tool that teaches students about alternative propulsion systems such as hydrogen-powered fuel cells, E85 and hybrid technology, as well as the environmental impact of a variety of GM vehicles, including the Chevy FlexFuel Avalanche, Chevy Corvette, Chevy Fuel Cell Sequel and Saturn Vue Green Line Hybrid.
The game has been very successful for the site—helping to increase unique visitors. Kai Blum, MS&L Digital’s SEO expert, recommended that the game be entered into Adobe’s daily contest because a link back from Adobe should translate into a big increase in traffic.
Kai is right!
When building sites for your clients, entering your hard work into web contests can pay off. It is a great and FREE way in which to increase your site’s awareness, as well as give you a few laurels to rest on.
Posted by staff at November 8, 2007 05:19 PM
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