The sombrero is the first free gift I've seen since Facebook launched the gifts this year, and is the first "sponsored" gift as well.

The sponsored group on Facebook features a different "freebie" every day, ranging from contest entries to special online-only content. And if you're wondering why you should join this group, as many of my friends do when I send them group invitation after group invitation, the "Heartbreak" group tells you why:

Why join? Because love blows and you’ll have a chance to… see the movie for free! Win a trip to Mexico! And many more great prizes!

As of this post, there were more than 2,000 members in the group, 12 videos posted, 32 photos uploaded and 273 wall posts stating either how great or terrible the movie is. Combined, I can only imagine that the Facebook outreach dollar amount has to be in the hundreds of thousands.

Will the Facebook group, free gifts and the ability to post why you think love blows make more people go see this movie? Who knows. But do all these components reflect how someone at DreamWorks Pictures got the memo that Facebook is just as important as MySpace when it comes to creating your digital marketing package? You bet. Trust me, "The Heartbreak Kid" isn't going to be the last movie we see all over our social networking profile pages.

And now, I'm off to admire my digital sombrero.