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October 29, 2007
Search engines are top resource for local information
By Kai Blum
Search engines are the number one resource for finding local business information, according to a survey by WebVisible and Nielsen.
Here's how U.S. consumers look for local business information:
- Search engines: 74%
- Print yellow pages: 65%
- Internet yellow pages: 50%
- Traditional newspapers: 44%
- Print white pages: 33%
- Television: 29%
- Consumer review web sites: 18 %
Anyone who owns a local business and has a website is well advised to follow Google’s Webmaster Guidelines, to “help Google find, index, and rank your site.” Paying attention to these guidelines will also lay the foundation for good rankings on all the other search engines.
Achieving top listings across all major search engines through implementing SEO best practices, such as paying attention to the search terms that potential customers may use, writing good page titles and descriptions, and providing quality content, can make a huge difference for a local small business.
Anyone starting a business should also read my advice on naming a small business.
Posted by Alicia Dorset at October 29, 2007 01:24 PM
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Comments
I completely agree to what Alicia has posted. I guess the internet penetration around the world is increasing at a rapid pace and people have started trading and searching over the net. These figures are just an indication of the growing internet market.
Posted by: Search Engine Marketing at December 11, 2007 12:38 AM
