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September 12, 2007
Important advice for everyone naming a small business
By Kai Blum
Thinking about starting and naming a small business? Want people to find your business online? Then make sure that your business name includes words that people type into search engines to find services like yours.
Here’s why: Most web sites linking to your site will use your business name as link anchor text. Having your desired keywords in your business name and therefore in the link anchor text will help you rank significantly higher for those keywords, since this is an important factor in search engine algorithms.
Here’s an example: You’d like to open a massage therapy business in Chicago. According to Google’s keyword tool, most potential clients would use keywords like “massage” or “massage therapists” in connection with the search term “Chicago”.
Therefore, don’t simply name your business “Busy Hands” or something like that, because people don’t use “busy hands” as search terms. Make sure to include “massage” and “Chicago” in your business name, if you want to rank for these keywords.
On how to select the right keywords and website/business name, read my earlier blog post, “Nomen est omen” for search traffic.
Posted by Alicia Dorset at September 12, 2007 02:23 PM
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