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July 12, 2007
The Mentos Intern
By Melanie Seasons
In what I consider to be the cleverest online marketing initiative this year, Mentos launched the site MentosIntern.com, where Trevor, “The Mentos Intern,” can be seen doing whatever the public tells him to do 40 hours a week. It’s quite a jump from the Bellagio-esque Diet Coke fountains, more like a cross between Justin.tv and a much, much cooler version of Ms. Dewey.
Trevor has a schedule that visitors to the web site can fill in with tasks. If he and his bosses approve the task, it’s penciled in and Trevor performs it. For example, yesterday Trevor was scheduled to perform the Mexican Hat Dance for 15 minutes. Today, he’s already choreographed and taught a line dance, practiced handstands, and taken a yoga class.
I can already tell that our intern, Daniel, is incredibly jealous. Who knows? Maybe Daniel will be the next summer’s Mentos intern. He certainly has the look down.
Posted by Alicia Dorset at July 12, 2007 02:02 PM
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Comments
DUDE! THE MENTOS INTERN CALLED ME FOR MY BIRTHDAY AND SANG ME A BDAY SONG WITH AIR PIANO! EVERYONE IN THE OFFICE WAS IN ABSOLUTE STITCHES!
This is like Subservient Chicken only better. Way better.
Posted by: Charlie Kondek at July 13, 2007 10:13 AM
