There certainly is a chance that a mom could post something negative about their encounters, but after reading the highly positive remarks from their first posts, I think McDonald’s is pulling out all the stops to make sure these moms and their meals are kept happy.

The online community has strong opinions on McDonald’s tactics. Mom sites are upset that McDonald’s selected six relatively unknown mothers instead of working with already established mom sites. Many moms will undoubtedly trust their favorite mom blog over a corporate site full of women they have no connection with. It is surprising that McDonald’s fails to see the advantages of going with trusted moms, or perhaps they are afraid of what they will really say. Whatever opinions the six moms share, any credibility is weakened by McDonald’s corporate stronghold.

We’ll have to wait on future posts to know how McDonald’s ultimately fairs with mommies, but they are on the right track with tackling a mass medium. According to the eighth annual survey conducted by StrategyOne, "a person like you" is seen twice as credible as a CEO and just slightly better than an academic or a doctor. I am among the skeptics who believe McDonald’s has the right idea in theory but is going about it the entirely wrong way.

Safe to say, I’m not “lovin’ it.”