Clark's picture was shown along the left side bar with the caption, "Ryan Clark, a resident assistant reportedly killed at the dorm where the first shooting occurred, was described by a friend as a "happy person."

But when scrolling down to bottom, a link to the top story showed Clark's picture next to the caption, "Shooter identified as classmate." A bit misleading, no?

To accommodate web culture, online news sources like CNN and MSNBC are making an effort to become more visually stimulating by including tons of graphics and videos to accompany articles. But with these stimuli come more accountability on account of the editors and designers to double and triple check all aspects of a web page.

Someone at CNN eventually caught the mistake and by 11:30 a.m., a photo of mourning students had replaced Clark's picture.

Ambiguous headlines and captions can be a rather common aspect of journalism. Sometimes they make us chuckle (think Jay Leno's "Wacky Headlines"), but in Ryan Clark's case they also have the potential to ruin a reputation.