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April 26, 2007
Is John Edwards in your Top 8?
When I logged into my MySpace account this weekend and saw that one of the “cool new users” happened to be Barack Obama, I immediately thought MySpace had totally missed the boat by focusing entire MySpace pages on the 2008 Presidential candidates.
On first glance, most people tend to think that the average MySpace user is a young teen, making the idea of promoting voting online pointless for those who still have a few years to go. But that’s just on first glance. According to a report from comScore Media Metrix last fall, more than 68 percent of MySpace users are over 25, making the concept very important to “upwardly mobile” Internet users in today’s all-digital society.
The “MySpace Impact” section is the holding area for all of the 2008 candidates, ranging from Hilary Clinton to Mitt Romney. And while the idea of seeing a MySpace page for a 60-year-old governor might seem, well, weird, Romney’s page is packed with links to all other related social network sites, YouTube promo clips, and a MySpace-created contribution button. And even Obama’s page gives users “I Support Barack” images for their own blogs and MySpace profiles.
With so many tools for the 30-somethings to help show their support for a favorite candidate, I can’t help but wonder if the MySpace Impact initiative is the new bumper sticker for the blogosphere? Until I figure that out, I'll work on getting John Edwards to be my Twitter friend.
P.S. MySpace is very aware of their younger users who are civic-minded. The “Declare Yourself” page helps users, of all ages, find out where to how, how to vote, and why they should vote. Looks like voting is the new black.
Posted by Alicia Dorset at April 26, 2007 04:53 PM
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Comments
John McCain was on the "cool new people" list earlier this week for two days in a row. I wonder how much did he and Obama had to pay to be featured.
I've always wondered if the "normal" people have to pay to be up there. If so, why would Joe Schmo from Minneapolis want to pay what is probably an exorbitant amount of money to be on the front page MySpace?
Posted by: Melanie Seasons at April 27, 2007 12:38 PM
