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March 02, 2007
Optimize blog posts for search engines in seven easy steps
By Kai Blum
It is not difficult to optimize blogs for search engines such as Google. Simply follow these steps any time you write a blog post in order to improve search engine ranking:
1. Identify the keyword phrase that you believe people will most likely use to search for content related to your blog post.
2. Put this keyword phrase into your post’s title.
3. Use the keyword phrase and other closely related keywords in the first or second sentence and then a few more times throughout your post.
4. Use your keywords to name image files, separated by hyphen.
5. Put your keywords in the image alt tags.
6. Use your keywords as link text when you link to related pages or sites.
7. Put your keywords in bold tags at the beginning of paragraphs or in heading tags by creating subheadlines for long blog posts.
These search engine optimization guidelines for blog content should become second nature when you write blog posts and if you want to increase blog traffic through great search engine rankings.
Posted by Alicia Dorset at March 2, 2007 12:37 PM
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Comments
Make sure that the title of your blog post is in a H1 tag, and have it linked back to the post itself.
I haven't seen any evidence that google gives any weight to bold/strong tags anymore, but it does to H1 - and by linking to your own page you are giving a "vote" for your site with the keywords of the post.
"Use your keywords to name image files, separated by hyphen."
Works for google images, but not for normal search =)
Posted by: Ross Johnson at March 2, 2007 03:36 PM
Except for the 4th point, i do all there techniques for my blog posts. 4th one is new. I will give it a shot.
Posted by: Ramanathan at March 3, 2007 08:11 AM
