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March 26, 2007
Google AdWords tests CPC Site Targeting and Pay-Per-Action
By Kai Blum
Google is taking steps to let advertisers better utilize the AdWords content network. Cost-per-click (CPC) site-targeting will finally eliminate the unpredictability that comes along with site targeted bids on a cost-per-thousand impressions (CPM) basis. Google is currently beta testing this long-overdue feature, but I have no doubt that it will be available to all soon.
I’m not so sure about another feature that Google is beta testing these days: Pay-Per-Action, “a new pricing model that allows you to pay only for completed actions that you define, such as a lead, a sale, or a pageview, after a user has clicked on your ad on a publisher's site.” This is good for advertisers, because it would make it easier to track ROI. But I don’t think that many web publishers will embrace this model, because with Pay-Per-Action they wouldn’t get paid for most clicks.
Posted by Alicia Dorset at March 26, 2007 05:10 PM
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Comments
hi
if i got more mpre impersions more clicks and low conversions as compared to imp and clicks and cpc.
is it profitable r nt.
think..........??????????
thakur
Posted by: amitthakur at March 29, 2007 07:43 AM
Did this thing ever come out of beta? I love CPM and all, but talk about dubious 'traffic'- yikes!
Posted by: Richar at June 22, 2007 04:02 AM
