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February 15, 2007
Google improves Quality Score algorithm
By Kai Blum
Google is currently making changes to its AdWords Quality Score algorithm in order to improve the relevance of displayed ads. According to Google, these changes “should make it easier for high quality ads to enter the auction while also discouraging low quality ads.” This will finally make life more difficult for AdWords spammers who bid on thousands of keywords, because Google will now set higher minimum bids for keywords that have nothing to do with the ad text and the content of the landing page.
I'm glad that Google is taking these steps that will reward advertisers who choose keywords that are actually related to the products or services that are being offered. Advertisers who bid on countless keywords that are unrelated to their products have been driving up prices for everyone for far too long. The new Quality Score algorithm will hopefully force them to change their practices.
Posted by Alicia Dorset at February 15, 2007 05:18 PM
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