How do you do that? First of all, optimize your site for certain keyword phrases and avoid design elements that hurt your site’s search engine friendliness, such as Flash-only pages and graphics-based text. Provide unique content and content-specific page titles and stay away from any “Black hat” methods to improve search engine rankings. These methods will backfire and hurt your ranking for months. Therefore, don’t believe anyone who promises you fast results in search engine optimization. It takes months to improve search engine rankings in a significant and lasting way.

In the meantime, take advantage of pay-per-click advertising to let customers find you. Have experienced professionals set up, manage and optimize your Google AdWords and Yahoo! Search Engine Marketing campaigns to make the most of your advertising dollars. Remember, you only pay if a user clicks on your keyword-triggered ad. Make sure that your landing page is convincing and informative to achieve a high conversion rate.

In the long-term, a combination of great organic/free search results and targeted paid search engine ads that lead the user to an easy-to-navigate web site will ensure optimal results in customer acquisition.