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February 14, 2007

Word of MouthA digital Valentine's Day

Thanks to a new online campaign by Clairol's Herbal Essences shampoo, you can send a variety of digital Valentines, all featuring a somewhat overweight Cupid, to your "special someone" today.

I first found out about this site over at YouTube after doing a search for videos tagged "Valentine." There are several videos available on the site that also double as video greeting cards, too. (Could this be the way of the future?!) Thanks to Clairol, my co-workers are being treated to a pole-dancing Cupid right about now...

The Valentine magic doesn't stop there. Over at dumpcupid.com, Valentine hopefuls can send "Magnetic Poetry" e-cards, play games and even watch Cupid make wrong love match after wrong love match.

vday_card

And who knows... Perhaps after all this time spent with Cupid, you might have developed such a crush on him that you might need to add him to your MySpace friends.

Clairol hit the arrow straight on with this campaign. People will spend countless hours today looking for last-minute Valentines, after realizing they'd forgotten to pick one up at the drug store, and Clairol is there with free, clever cards that pull in all components of Cupid's online presence.

Happy Valentine's Day.

Posted by Alicia Dorset at February 14, 2007 02:11 PM

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