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January 24, 2007
Notable bloggers create a space for PR interaction
By Charlie Kondek
We have a number of bloggers in the mom/parenting sphere we admire and with whom we sustain relationships. Several of them have developed interesting side projects.
Companies want the attention of bloggers like these in large part because moms drive so many purchasing decisions. They're also important networkers and, let's face it, some of the most active bloggers there are. Mom bloggers react to overtures from firms like ours in different ways. Many of them have consolidated into groups such as BlogHer and the Parent Bloggers Network. A few, wanting to keep their principal blogs PR-free, have created side blogs dedicated to responding to marketing initiatives or consumer choices.
Here are a few we'd like to bring to your attention. If you know of others, by all means, share them. These blogs provide a valuable face from the blogger to companies seeking their attention.
- Busy Mom Reviews: We've always loved Busy Mom's blog and her motto, "Better parenting through coffee." Now she's got a place where she can talk about “the cool stuff nice people send me to review," an easy way to contact her and an FAQ that explains her stance on this whole thing. Hint: she'd like a diamond necklace!
- Props and Pans: The always witty Izzymom originally set this place up for the same purpose as Busy Mom Reviews, but recently she's been sharing it with other mom bloggers needing a similar outlet. The result has been a very entertaining and informative consumer blog, in which products from clothes to baby food to mobile phone plans are given "props" or "pans."
- WantNot.net: This site grew out of the brilliant prolific Woulda Shoulda blog. As Mir puts it: "WantNot.net is all about 'having it all with less...' It is my hope that this site will become a resource for anyone trying to live a fulfilled life without benefit of endless buckets of money." This frequently involves bringing to readers' attention sales, ways to save or stretch a dollar, and product recommendations.
If you don't know these mom bloggers, you should. We're very grateful to know them and work with them.
Posted by staff at January 24, 2007 10:17 AM
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Comments
Good to know, Charlie. What about other blogger "categories?"
Posted by: Alicia Dorset at January 24, 2007 10:28 AM
Mapping the blogosphere, identifying categories of bloggers and the networks in those categories, is something I study quite a bit. Some of the categories with which I am the most familiar are, obviously, mom/dad/parent blogs, tech/gadget blogs, food blogs and sports blogs. But that by no means covers it all, there's a lot more to discover and the landscape keeps changing.
Posted by: Charlie Kondek at January 24, 2007 10:37 AM
I am the only category that matters.
Posted by: Busy Mom at January 24, 2007 10:46 AM
Charlie, thanks for the publicity!
Alicia, I think that what makes parents such an instrumental category of bloggers is that our consumption is all-encompassing - automotive, household, sports and leisure, travel, media, and many other types of products and services above and beyond the baby/child market.
Posted by: Parent Bloggers at January 24, 2007 11:10 AM
Busy Mom: Hahahaha!
Posted by: Charlie Kondek at January 24, 2007 11:31 AM
Don't forget the pet blogs!
Posted by: My Dog Looks Like a Celebrity at January 24, 2007 01:14 PM
Yeah, what Busy Mom said!
;)
(thanks for the nod, Charlie)
Posted by: Izzy at January 26, 2007 02:39 PM
Nobody puts Baby in a category.
Posted by: Busy Mom at January 28, 2007 12:43 AM
