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December 05, 2006

Shameless Self-PromotionWord of MouthBe careful at your next office party...

In case you haven't had the pleasure, and I mean that with the greatest of sarcasm, of watching the Bank of America rendition of U2's "One" to describe a bank merger, you're probably one of just a few. With more than 170,000 views so far, the video, shot by someone attending the merger celebration, has made its way around the Internet quickly. Take a look:

Advertising Age's Jonah Bloom had a great story today, worth bookmarking, on how companies can avoid embarrassing moments like this one. In a world of cell phone cameras, just about anything can make its way online. Our own Jud Branam weighs in on the subject as well.

    While this stuff has always gotten out, it will happen more quickly, systematically and with greater effect. Internal rallying-cry stuff should be looked at from the standpoint: 'How will we respond when this hits YouTube?

Posted by Alicia Dorset at December 5, 2006 03:41 PM

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Comments

Wow - I didn't know bankers could get so crazy and wild!

... not exactly one of the famous Tyco toga parties is it

Posted by: Shane at December 15, 2006 09:20 PM

Note the multiple camera angles. This wasn't a rogue camera man fiasco that "happened" to make it online. There were multiple shooters... Why would they ever WANT this online?

Posted by: Ryan at June 12, 2007 03:09 PM

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