By taking the politician out of the esoteric halls of parliament and revealing his personal life for all to see, British citizens can relate to the person they recognize on their monitors. They too have kids; they also have to make breakfast in the morning; they also bring work home and are tired at the end of the day. And what better way to show that those running for office are human, feel the same way you do, bleed when they are pricked, but by inviting them into your house for a proper cup of tea?

Vlogging could be one of the new approaches to winning office here in the U.S for the 2008 elections. John McCain, Hillary Clinton, or any of the party frontrunners, may use their own vlogs to get their message out. They could be at home explaining why they are the best candidates. We can enter their study on a Tuesday night, listening to them speak about their concerns not just about war, but about their daily lives, putting dinner on the table, discussing latest book they read, and how they worry about their children—scriptless and from the heart. We can share experiences and personally interact with those we elect to represent us.

This is where we come in.

The political parties are looking for new and innovative ways in which to persuade the American public that their message is the right one. We can help. We have the capabilities of producing video blogs, just like David Cameron, in which to change political sound bites into personal words from home. Maybe our next clients are not just those with products that clean our houses, but those with ambitions to clean house in the next race for 1600 Pennsylvania Avenue.