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November 09, 2006
Rebooting an ad campaign
According to Radar’s blog, Fresh Intelligence, Apple is ditching the “Mac Guy” from its popular “Get a Mac” campaign as the “PC Guy” was actually the preferred character, citing Justin Long’s portrayal as annoying hipster to be the cause.
Virtually everyone who watches it comes away liking the "PC guy" while wanting to push the "Mac guy" under a bus.
Slate’s Seth Stevenson has been calling Long’s character a “smug little twit” for the past few months.
- As the Mac character, Justin Long (who was in the forgettable movie Dodgeball and the forgettabler TV show Ed) is just the sort of unshaven, hoodie-wearing, hands-in-pockets hipster we've always imagined when picturing a Mac enthusiast.
PC Guy’s John Hodgman, also a correspondent on The Daily Show and This American Life, is actually a writer and editor with The New York Times Magazine. If his popularity hadn’t grown enough, Radar met up with Hodgman earlier this fall to talk to the audience-favorite computer star with an article titled, “Hodgmania!”
Surprised? You shouldn’t be if you’ve been following the lack of love for Mac Guy in the blogosphere:
- AdJab wonders if PC Guy will become a converted Mac Guy.
- Gizmodo features a funny cartoon comparison of the two characters, with Hodgman saying, “I’m a NY Times editor,” and Long saying, “I’m a b-list actor.”
- CDinFur’s graphic comparison provides a laundry-list breakdown.
The audience has spoken. And posted.
Posted by Alicia Dorset at November 9, 2006 05:30 PM
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