« Getting the message to the people — online | Main | Rebooting an ad campaign »

November 08, 2006

Caught in the BlogosphereComedy Central: a now-credible news source

I usually read Comedy Central's CC Insider blog to find out what I missed on last night's episode of "The Colbert Report" or to see if new Demetri Martin, youth correspondent for "The Daily Show," video clips have been posted. You can imagine my surprise when I checked in on the blog today and found that they'd scooped ALL mainstream media Tuesday night when they predicted the resignation of Secretary of Defense Donald Rumsfeld.

    The buzz I'm hearing from a friend, and a totally unconfirmed White House source (remember Comedy Central doesn't have journalistic standards), is that Rumsfeld will be out of the administration tomorrow. This is a shocker even to the totally unnamed source in the White House. Already, we are seeing reports of a White House Press conference scheduled for tomorrow at 1 p.m. Could this be it?

"Token Conservative" to the blog Michael Brendan Dougherty posted the news just after midnight Wednesday. Shortly after President Bush's announcement at 1 p.m. today, Dougherty's news tip proved to be correct. CC Insider posted a blow-by-blow account of the story, with a tone that made it seem like they were amazed, too. The Detroit Free Press even included a brief on the blog break with its report on the resignation.

"How could this be?" many traditional journalists must be asking themselves. Good question.

Dougherty was in the political know and, more importantly, is an active blogger ready to post at a moment's notice, once again reinforcing the power of the citizen journalist, or in this case, the citizen blogger.

Gawker sent out its own congratulations to the blogosphere with this quote:

    Nice work, media! You got scooped by the folks who write web promos for Mind of Mencia!

And in case you were wondering, CC Insider included a special "Mind of Mencia" web-only promo with their Rumsfeld-wrap post.

Posted by Alicia Dorset at November 8, 2006 03:47 PM

Trackback Pings

TrackBack URL for this entry:
http://www.mslpr.com/blogworks/cgi-bin/mt-tb.cgi/514

Comments

Post a comment




Remember Me?

(you may use HTML tags for style)

To protect against spam, off-topic and abusive comments, all comments are reviewed before being posted to the blog.