« Fosters beer — Welcome to 2006! | Main | OK Go dances with fans to build online popularity »

August 03, 2006

Corporate BlogsYahoo! launches corporate blog

yahoo_blog

It isn't everyday that a corporate blog makes reference to Cosmo Kramer in an entry. But then again, Yahoo! isn't your average corporation.

Yodel Anecdotal launched on Aug. 1 and promises to give readers an inside look at the big purple building in Sunnyvale, Calif.

    We want to share insights into our company, our people, our culture, and the things that occupy our cluttered minds. We’ll cover emerging trends, provide some behind-the-scenes commentary, profile interesting Yahoos, spotlight our beloved users, reveal some of our quirks, tap into guest bloggers, sprinkle in some videos and photo essays, and generally think out loud (lucky you… you get to listen). You’ll hear from interns to executives. Some days we’ll be light and airy, others we’ll get serious.

The colorful blog includes video clips, links to Yahoo! product blogs and a Flickr page set up just for Yodel photos, present and past. The video tour of the Yahoo! campus is cute, all eight minutes of it, and shows you around the fitness center, cafeteria and numerous gumball stations.

With just two entries so far, both by Nicki Dugan (listed as blog editor), I've enjoyed reading Yodel and am excited to see what they've got up their blogging sleeves. The tone feels very inviting and I'm looking forward to more "behind-the-scene" tours and stories from employees and insiders.

I'm also interested in seeing how they deal with negative comments, if they post them at all. In the 81 comments the first post received by Aug. 3, I didn't notice any remarks from people that didn't like the blog. The terms of service are clearly stated in the sidebar and there's even a disclaimer and web site address for general customer service complaints, too. This was a good move on Yahoo!'s part as I'm sure many customers would see the blog as a place to list problems with software and service.

Posted by Alicia Dorset at August 3, 2006 04:04 PM

Trackback Pings

TrackBack URL for this entry:
http://www.mslpr.com/blogworks/cgi-bin/mt-tb.cgi/490

Comments

Post a comment




Remember Me?

(you may use HTML tags for style)

To protect against spam, off-topic and abusive comments, all comments are reviewed before being posted to the blog.