« NBC keeps fans' attention high | Main | Losing the blogging steam? »

August 28, 2006

Word of MouthMy friend, the museum exhibit

music

Here's the scenario: You work at a museum and you've got a great new exhibit coming up, one that would most likely appeal to a younger audience than the typical show. How do you promote it? Flyers? Posters at coffee shops? Nope, you make a Myspace page for the exhibit and watch the word-of-mouth promotion begin.

The Detroit Institute of Arts recently created a page for their upcoming American Music Exhibition, a collection of photographs from renowned photographer Annie Leibovitz, set to start toward the end of September.

The page has a simple layout, features photos of subjects included in the exhibit and is open to comments. A "marketing blurb" serves as the About Me section:

    "We’re so excited about this, that we’ve even written a marketing blurb. Here it is: “From the pages of Rolling Stone, Vanity Fair and Vogue to the galleries of the DIA come photos you can almost “hear”—American Music. Annie Leibovitz, one of America’s most famous living photographers, has immortalized some of our greatest musicians: from B. B. King, Johnny Cash and Norah Jones to Detroit legends Eminem, Aretha Franklin and the White Stripes. Neil Young said it best, 'rock-and-roll can never die.' American Music makes sure of it.”

The page is a smart move for the museum. Because the exhibit will feature a live performance every week of its run, it makes sense to add featured performers' friends as contacts for their own page. Of the 292 friends the page had as of this post, many of them are local bands, Detroit organizations and residents, all sure bets to help spread the word about the exhibit.

My only concern about this page is that the profile photos used aren't credited back to Leibovitz in the caption information. In a society where we try to strive for "fair use" and proper credit whenever possible online, it would have been nice to see everything credited back to such a well-known individual.

And in case you're wondering, the exhibit is single, a Libra, and doesn't want kids.

Posted by Alicia Dorset at August 28, 2006 04:04 PM

Trackback Pings

TrackBack URL for this entry:
http://www.mslpr.com/blogworks/cgi-bin/mt-tb.cgi/495

Comments

Post a comment




Remember Me?

(you may use HTML tags for style)

To protect against spam, off-topic and abusive comments, all comments are reviewed before being posted to the blog.