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July 10, 2006
YouTube introduces ads on video site
MediaPost reported last week that YouTube launched its first ad from a national marketer on the site ever with the debut of Disney's "Pirates of the Caribbean: Dead Man's Chest" on July 7.
The banner ad featured a "countdown" clock to the movie's launch and lasted only 24 hours. Julie Supan, YouTube's director of marketing, told MediaPost that the promotion marked the first time the site not only ran ads from a national brand, but were graphic as well.
The "Pirates" ad marks a new direction for marketing on YouTube as more advertising on the site is in the works. Supan told MediaPost that a new ad team is working across the country to recruit national advertisers.
"Lots of advertisers are contacting YouTube now, because they better recognize the opportunity it presents," Supan said to MediaPost.
I'm curious to see where YouTube is headed with advertising on the site and how some users will react to the new component.
Posted by Alicia Dorset at July 10, 2006 04:54 PM
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