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June 22, 2006
Checking in from WOMMA
Emanuel and David
By David Binkowski
I had the pleasure of hearing and meeting a personal WOM hero today. Emanuel Rosen wrote The Anatomy of Buzz, a book that I highly recommend picking up if you want to “get” word of mouth… or at least have a better understanding of this field.
Emanuel went over eight steps (with a few additional points at the end) on ways to stimulate buzz. They are:
- Improve service
- Provide unique information
- Stimulate conversations between person A and B
- Give them something to talk about
- Help people create and celebrate — Steinway pianos
- Action: concept at customer’s home
- Buzz: among invitees
- Involve / engage
- Make it easy to spread the word
- Work with hubs
I also had a chance to meet up with some peers as well. Here's a quick picture of me with Maxine Friedman (Brandivision), Robert J. Ricci (Weber Shandwick) and Robert Scoble (no introduction needed).
Posted by Alicia Dorset at June 22, 2006 09:03 AM
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