Buy it or Die! couldn't agree more with the blog's launch as an industry-wide commentary.

"In what I see as a major advance for blogs emanating from large packaged goods companies, BrewBlog from Miller Brewing Company, provides daily analysis, commentary and some original reporting on the current state of the alcohol-beverage industry."

Whereas a blog dealing just with Miller press releases and products might have turned away faithful Budweiser lovers and the average reader in general, anyone geniunely interested in the latest industry updates will find posts that catch their interest, resulting in more traffic for Miller and a perception that they are dedicated to promoting the best for brewers.

"We want this site to be the home of an active and informed dialogue about the American beer business," the web site says in its 'Putting Your Own Mark on Brew'" section.

According to a report in AdPulp, the blog is run by Jim Arndorfer, a reporter who covered the beer industry for years. Other stories come courtesy of contributors or recent news reports.

In addition to the new blog, Miller publishes Brew magazine, a publication that also covers industry news.