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June 29, 2006
Plogs help personalize Amazon
I was reading some reviews of blogger-turned-traditional-author Kathryn Finney, A.K.A. The Budget Fashionista, and her first book, How to Be a Budget Fashionista: The Ultimate Guide to Looking Fabulous for Less. Finney has been out promoting her book recently and helping other women across the country "look fabulous for less." Her blog is a great example of how word-of-mouth recommendations spread quickly and lead to bigger and better opportunities.
"The popularity of my blog led to a book (How to Be a Budget Fashionista), which led to television (NBC's Today Show, Fox, CNN, and numerous family movies), which will hopefully lead to a fashionable but debt-free life," Finney says in her bio.
Finney has links set up on her blog to Amazon to purchase her book, which hit the shelves in May of this year. Next to information on Finney is a "plog" button. A what? Here's how Amazon describes it:
- Your Amazon.com Plog is a personalized web log that appears on your customer home page. Every person's Plog is different (hence the name) and just like a blog, your Plog is sorted in reverse chronological order. Each post also gives you the opportunity to provide feedback to the sender as to whether you liked the post or not. This feedback loop means your Plog becomes even more relevant and interesting over time. Your Plog will appear if you are logged into our web site and is visible only to you.
Finney's information includes posts, upcoming book tours, reviews and even alerts when she's added more photos to her Flickr account.
I like the idea of plogs because it helps connect customers to one another and make something as huge as Amazon seem slightly smaller and more sociable, and it's a great way to keep updated on favorite authors and products.
Posted by Alicia Dorset at 04:39 PM
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June 28, 2006
Comedy Central reaches out to Myspace
Even Comedy Central needs friends.
The cable comedy channel posted on their blog, Comedy Central Insider, a call for friends on their Myspace page. As their blog pleaded:
"1633 friends just aren't enough. Won't you be our friend on MySpace?"
By the end of the day on Wednesday, they were up to just 1,641.
Posted by Alicia Dorset at 04:47 PM
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June 27, 2006
AMC focuses on independent media outlets
Bowling Green State University played host to members of the independent media from across the country last weekend for the eighth annual Allied Media Conference in Bowling Green, Ohio. From keynote speakers to movie premieres and hands-on workshops, the conference proved that where media is concerned, the number of alternatives is growing rapidly.
I had a chance to check out some great sessions during my two days in Bowling Green. One of the really informative discussions was "Autonomous Videoblogging, Podcasting and Blogging." We talked a great deal about videoblogging, courtesy of Steven Mansour from the World Academy of Young Scientists. Steven demonstrated to us not only the power that videoblogging holds (such as Homeless Nation), but the basics of getting your video up on your site and out to the masses. We even created our own podcast that's up on AMC's site.
The session also focused on Creative Commons and how it applies to today's technological communities. Our group discussed the benefits of the open source-influenced copyright concept and how best to work with others who want to use your intellectual property.
Other sessions included how get your own web site up and running, producing radio shows, women-of-color bloggers, privacy on the Internet and a history of the media.
In between sessions, I was able to check out the registration area where media outlets and independent businesses set up shop for the weekend to promote themselves and their causes. Participants could even make their own wireless Internet antennas out of tin cans for their computers to take home.
What I enjoyed most about the conference, and found to be very beneficial, was learning how many participants used blogging/podcasting/etc. while at the sessions to share content with their own audiences. Mediageek is a perfect example of that. He was able to record the discussion on independent media and then post it on his blog for others to enjoy if they weren't able to make it to Ohio. This happened throughout the weekend as various media groups reported back to blogs and web sites on what they learned during the 2006 AMC.
Posted by Alicia Dorset at 02:10 PM
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June 23, 2006
NPR benefits from podcasting
NPR offers a variety of shows and programs on iTunes.
National Public Radio gets it.
NPR has seen continuing growth in its new-media categories thanks in large part to podcasting, according to a figure reported by Advertising Age today.
"Revenue from new-media operations accounts for around 10 percent of the total but is likely to grow as a portion of the whole pie," Claire Atkinson reported. " One of NPR's most successful new business models is its podcasts, which launched just nine months ago. Automaker Acura was a founding sponsor of NPR's podcasts and just renewed for another six months."
Recently, NPR launched a new podcasting series called alt.NPR with a younger focus on today's society. Podcasts are geared toward video games, 20-somethings and younger-adult culture. NPR also has programming with Sirius Satellite Radio and is developing other new-media deals for its content, such as providing shows to mobile telephone users.
"The endgame is pretty clear. We do audio very well, and we're going to exploit it to our advantage. We are looking to experiment in multimedia — to round out the offering beyond our core advantages in domestic news — to expand out globally from news to music," Ken Stern, NPR's chief operating officer, told Advertising Age. "It is what public radio does. It creates a meaningful presence in the world."
NPR took home five trophies at the Webby Awards last week, ranging from content in podcasts to original programming and web sites.
For an organization that could have shyed away from podcasting, it's refreshing to see NPR not only use it, but use it sucessfully and creatively to keep listeners and continually add new ones everyday. For fans, who have been the backbone for the past three decades, podcasting is a great way to increase avenues in which they take their information from NPR.
Since its inception 36 years ago, NPR has grown from just 30 employees to 90 charter stations to 700 employees and 800 independent radio stations. Morning Edition, one of NPR's most listened-to programs, is considered one of the leading radio news programs in the country.
Posted by Alicia Dorset at 03:20 PM
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June 22, 2006
AOL "customer service" video storms blogosphere
You've got mail, AOL? More like you've got customer service problems and a public relations nightmare.
The blogosphere has been abuzz with the video clip of former AOL user Vincent Ferrari trying to cancel his account with frustrating results. (Take a look at the bottom of this post for the video.) During the more-than-20-minute call, Ferrari asks repeatedly to end his account of several years while remaining calm and polite. The same can't be said for the AOL customer service representative, identified only as "John." At one point in the coversation, John tells Ferrari he's making a big mistake that he'll regret later in life.
In an interview with Matt Lauer on MSNBC, Ferrari, who purposedly remained polite to prove a point, decided to record the conversation since so many visistors to his blog had expressed their frustrated encounters with customer service representatives, but never did anything about it.
"One way or another, it was going to prove a point," Ferrari told Lauer during the interview.
Since the video's release and discussion on his blog, Ferrari's site has been flooded with traffic in addition to blogs of all kinds discussing the subject and similar problems with AOL.
AOL did issue an official apology to Ferrari and stated that the employee in question no longer works for the company.
"At AOL, we have zero-tolerance for customer care incidents like this — which is deeply regrettable and also absolutely inexcusable," Nicholas Graham, executive vice president of communications at AOL, told Ferrari in his letter.
Ferrari has used his blog to provide video clips of interviews, letters from AOL and discussion from commenters on the problems of the Internet giant's customer service. This case is another great example of how blogs and bloggers can use their soapbox to take control of situations where they might have felt powerless in the past. Unfortunately for AOL, having the tape circulated around the Internet isn't helping win any sympathy points from frustrated users. Ferrari's call to AOL and blog response are setting themselves up to be textbook examples of how to handle customer service in today's new media age.
Posted by Alicia Dorset at 03:47 PM
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Checking in from WOMMA
Emanuel and David
By David Binkowski
I had the pleasure of hearing and meeting a personal WOM hero today. Emanuel Rosen wrote The Anatomy of Buzz, a book that I highly recommend picking up if you want to “get” word of mouth… or at least have a better understanding of this field.
Emanuel went over eight steps (with a few additional points at the end) on ways to stimulate buzz. They are:
- Improve service
- Provide unique information
- Stimulate conversations between person A and B
- Give them something to talk about
- Help people create and celebrate — Steinway pianos
- Action: concept at customer’s home
- Buzz: among invitees
- Involve / engage
- Make it easy to spread the word
- Work with hubs
I also had a chance to meet up with some peers as well. Here's a quick picture of me with Maxine Friedman (Brandivision), Robert J. Ricci (Weber Shandwick) and Robert Scoble (no introduction needed).
Posted by Alicia Dorset at 09:03 AM
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June 21, 2006
Blogging outside the brand lines
The name says it all. If you're into beer, no matter what brand, then you'll want to check out Miller Brewing Company's new blog on the brewing industry. Miller launched the blog last month. In a twist on company blogs, it covers a variety of topics regarding the entire industry, not just news and events that pertain to Miller.
Buy it or Die! couldn't agree more with the blog's launch as an industry-wide commentary.
"In what I see as a major advance for blogs emanating from large packaged goods companies, BrewBlog from Miller Brewing Company, provides daily analysis, commentary and some original reporting on the current state of the alcohol-beverage industry."
Whereas a blog dealing just with Miller press releases and products might have turned away faithful Budweiser lovers and the average reader in general, anyone geniunely interested in the latest industry updates will find posts that catch their interest, resulting in more traffic for Miller and a perception that they are dedicated to promoting the best for brewers.
"We want this site to be the home of an active and informed dialogue about the American beer business," the web site says in its 'Putting Your Own Mark on Brew'" section.
According to a report in AdPulp, the blog is run by Jim Arndorfer, a reporter who covered the beer industry for years. Other stories come courtesy of contributors or recent news reports.
In addition to the new blog, Miller publishes Brew magazine, a publication that also covers industry news.
Posted by Alicia Dorset at 02:12 PM
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June 20, 2006
Latest social web sites cater to music lovers
Are you a 20-something desperately trying to find other young Neil Diamond lovers in the greater Indianapolis area? Have no fear- Mog is here to help you.
The newly-launched beta site aims to connect music lovers to each other through profiles, playlists and blogs. As the web site says, Mog is where “music junkies hang their hats.”
I see a lot of potential with this site since it seems more people-driven than others. Take for example the artist pages. On Myspace, a band has a profile that serves as free advertising for upcoming releases and news. On Mog, however, the artist pages are created by the fans themselves; they feature comments and information from actual users.
“Our ‘MOG-O-MATIC’ application creates a basic MOG page for you, so your friends can see your music collection and the artists, albums and songs you actually listen to,” the web site says. “As you collect and listen to music, MOG-O-MATIC keeps score for the world to see.”
The Mog-O-Matic is an application that keeps track of what you’re listening to on your computer, much like last.fm.
Profiles, which are free to create, resemble Myspace in that users can list personal facts about themselves, likes/dislikes, who they want to meet and, of course, what kind of music they’re interested in. One feature I like about the profiles is the “sites you should see” list, allowing Moggers to list their favorite blogs and web sites, and the “first concert” listing.
The blogging system on Mog allows for embedded images, like YouTube clips, and MP3s. RSS feeds are available for subscription, too.
Looking for music recommendations? Instead of computer-generated responses, users can find “Mogs like me” and search for others that have similar music and artist interests, making the site much more personal.
Also making a debut in the social music network scene is tourb.us, a site that allows users to find local music in their hometowns. Bands can be tracked through e-mail updates, RSS feeds and even iCal appointments. Users can upload their iTunes libraries of last.fm accounts to create lists of favorite artists, once again allowing them to search for others with similar interests and making the music world a little bit smaller online.
Posted by Alicia Dorset at 04:50 PM
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June 16, 2006
Look to blogs for that special gift for dad this weekend
Not sure what to get dad for Father's Day? Try looking to some of your favorite blogs for inspiration.
As I was reading Make's blog this morning, I found a great post on last-minute gift ideas for dad. The presents featured on the blog are all craft-based, which is a bonus if you ask me. Why? No matter how old you are, parents still love handmade gifts from their kids.
My favorite blog find from this post is the "Who's Your Daddy?" set of shirts, found on the Craftster forum.
And while you're scrambling to find the perfect present for dad, check out this post at Dadspoint to see what dads DON'T want for Father's Day.
Whatever you end up getting your dad, enjoy the day together. Happy Father's Day!
Posted by Alicia Dorset at 03:55 PM
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June 15, 2006
New browser takes work out of the web
Flock recently launched a public version of their web browser for “you and your friends” in an attempt to simplify the Internet, sharing digital photos, and blogging for everyone.
The browser, that allows you to become a “flockstar,” is easy to download and start using right away. The setup wizard asks a few questions about personalizing the browser (such as what types of news you want to be regularly updated on) and then lets you start just minutes later. It couldn’t be easier.
Flock has many features that make using the Internet a snap.
My favorite feature so far about the browser has to be the photos. Flock features “drag-and-drop” sharing in any text field that supports HTML. Instead of having to load the photo yourself, sometimes a tricky spot for users still new to web publishing, all you have to do is select your favorite photo and Flock writes the HTML code for you and even uploads it into your online photo sharing sites, such as Flickr and Photobucket.
With a feature like this, adding photos to comments on Myspace or a friend’s blog is a cinch.
Making Flock even more personable, you can set up feeds for your favorite sites and blogs, and determine which types of news (sports, technology, entertainment) you wanted regularly updated — all within the convenience of one browser.
Want to blog? Flock has that covered as well. By establishing your blog (Flock works with almost all platforms) with the browser, creating a new blog entry is quick and easy. With the “web snippets” feature, you can start putting together a post as you read your favorite newspaper. By highlighting parts of the text, and dragging them to the snippets bar, the post takes life. Add links and photos, before uploading to your own blog straight from Flock, and you’re set.
Michael Arrington of Tech Crunch has been trying the new browser out and was pleased with the results so far.
“I’ve been running the most recent developer release on my Mac for the last few weeks and it is now my browser of choice,” Arrington said in a recent post.
I have a feeling the browser will become a popular choice with people looking to make the most of the time they spend in front of their computer updating not only themselves on the latest news and events, but friends and families through their blogs, social community accounts, etc.
Posted by Alicia Dorset at 03:56 PM
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Word of Mouth on a Platter (or plate)
By David Binkowski
That's the title of my presentation for the WOMBAT 2 conference next week in San Francisco. I'll be walking attendees through our case study for Hefty Serve 'n Store interlocking plates and bowls. It's a great example of how brands can generate word of mouth online; if you're a brand or advertising manager, this is the session for you. You can save on the price of admission by entering...
"welovehass". Hurry, there are only 40 seats left!
Posted by staff at 02:36 PM
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June 13, 2006
AT&T, Austin City Limits look for perfect music blogger
AT&T and the Austin City Limits music festival want you! To be a music blogger, that is.
The communications giant is sponsoring the Be Our Field Blogger contest in an attempt to find the ultimate music lover, who just happens to know a thing or two about blogging, and reach out to younger audiences in touch with the entertainment world.
“Think you've got what it takes to hang out in a field in the middle of a Texas summer with nothing but good tunes, good food and good drinks to sustain you? Then send us your best attempt at what us pros like to call ‘music blogging,’” the web site states.
The grand prize is hard to pass up if you’re a music buff; in addition to the basics (plane tickets and a hotel room), the chosen blogger will receive a press pass for themselves as well as a three-day guest pass for a friend.
“Equal parts review and observation, your writing style needs to evoke the passion, the emotion and the fanaticism that comes with multi-day music festivals,” the web site says.
Judging the entries will be music-blogging superstars Stereogum, Scenestars, Chromewaves and Largehearted Boy. I like the idea of using bloggers to judge the entries instead of AT&T officials — it gives the contest more validity and reflects how the company respects the opinion of bloggers.
The ACL web site is getting ready to launch a variety of interactive features, too, such as free iPod guides, personalized schedules of events and even a Myspace page. The site currently features a message board for fans of the respected music festival.
ACL won’t be the only music festival receiving the web treatment. Mud-filled Bonnaroo, slated to start this weekend in Manchester, Tenn., will broadcast live online through AT&T’s “Blue Room” with webcasts, much like California’s Coachella did earlier this spring. Chicago’s Lollapalooza is also scheduled for an appearance from the Blue Room. If you’re heading to the Windy City this summer for the festival, I recommend checking the Blue Room out — I did last year when I attended the festival and it was a good way to beat the heat while seeing what was going in the entertainment world.
The ACL contest is just part of AT&T’s ongoing new media efforts, known as As the web site says, it’s “a network of top blogs and collection of influential editors designed to inform, as well as entertain.” The site contains blogging tips and a blog reader.
Posted by Alicia Dorset at 02:08 PM
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June 12, 2006
Online video creates marketing fizz sensation
EepyBird scientists are hard at work experimenting with Diet Coke and Mentos.
Question: What do you get when you combine 101 two-liter bottles of Diet Coke, 523 Mentos candies and an online video making its way across the Internet? Answer: A publicity sensation that has everyone talking.
The “scientists” at EepyBird recently posted their “findings” on what happens when you drop a Mentos candy into a bottle of Diet Coke. Oddfellow Theater members, and “scientists” featured in the clip, Fritz Grobe (the short one, as the web site states) and Stephen Voltz (the tall one) decided to experiment with the phenomenon the bite-sized treat was known for – creating huge, but brief, fountains when dropped in soda – and taking it to the next level. The result: “It's a hysterical and spectacular mint-powered version of the Bellagio Fountains in Las Vegas, brought to you by the mad scientists at EepyBird.com,” the web site says.
But what’s more amazing than the mint fountain is the reaction from Mentos and Diet Coke to the popular video.
According to an article in today’s Wall Street Journal (subscription required), Mentos is thrilled by all of the publicity, while Coca-Cola is less than impressed with its beverage being used as a science experiment.
“We would hope people want to drink [Diet Coke] more than try experiments with it,” Susan McDermott, Coke spokeswoman, said to the WSJ. According to the story, Diet Coke’s sales were almost flat last year as consumers become more health conscious.
Mentos, on the other hand, is looking into somehow pairing with the Maine duo to create demonstrations of the fountain nationwide. The candy, under the ownership of Perfetti Van Melle, is known for its bizarre ads under the “Fresmaker” campaign it successfully launched in the 1990s. It’s no surprise that they’re excited by the video.
“We are tickled pink by it,” Pete Healy, vice president of marketing for the company’s U.S. division, told the WSJ.
The video and related buzz are great examples of how powerful today’s word-of-mouth advertising and Internet outlets are compared to traditional MSM tactics. By looking to incorporate the fountain idea into their current marketing efforts, Mentos will surely attract customers curious to see if they can re-create the experiment themselves.
They may not be eating (or drinking) the product, as Coke noted, but who can argue with higher sales?
To see the fountain in action, check out the video below.
Posted by Alicia Dorset at 03:59 PM
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June 09, 2006
PubSub to shutdown?
Michael Arrington of Tech Crunch recently reported on the impending shutdown of PubSub, a matching service that notifies subscribers when material is posted matching subscription requests.
“Blog search engine PubSub had massive layoffs today after last minute merger discussions with knownow fell apart. It looks like a shutdown is imminent,” Arrington said in his post.”
Posted by Alicia Dorset at 05:28 PM
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June 07, 2006
eBay to launch blogs
Ina Steiner of Auctionbytes recently reported on the soon-to-launch seller blogs on eBay. The blogs will serve as a tool for sellers to better promote themselves and their products, and will assist in discussion. The blogs are supposed to go live during the eBay Live conference, June 13-15, in Las Vegas.
The new blogs will be the focus of discussion during “It's not About Me, it's eBay Blogs!" seminar. Attendees will learn how to make the most of the blogs and what to expect. In addition to the blogs, eBay will also launch an eBay Community Wiki as well. A wiki for developers is currently up and running.
Blogs aren’t entirely new to the online auction site. The Chatter is the company’s news outlet, which recently changed formats from a newsletter to blog. It's run by a team of employees and contributors. The site announces news, such as the coming conference, and offers tips, such as how to resolve selling conflicts.
The launch of the blogs raises some interesting questions. The biggest question I have is, “Will sellers actually use these?” Many believe eBay members will utilize them and realize their potential to increase sales. I agree that the potential is there to personalize your eBay merchandise, but I wonder how many people will take the time to do it. Steve Rubel of Micro Persuasion is one of the many believers in the potential of the blogs. In a recent post, Rubel wrote:
“By launching blogs and wikis, eBay is taking a big step to push into the social commerce arena. Conversation drives commerce so integrating blogs, wikis and tags into the eBay tool kit is a natural extension to their core platform, which has long included discussion boards. I would not be surprised to see the company take this a step further and build eBay into a giant social network that lets like-minded buyers and sellers find each other.”
The Social Software Blog, on the other hand, has some concerns about the blogs that I agree with. Their questions are: :
- "First, if people wanted more in depth discussion — wouldn't the product descriptions and the buyer/seller feedback be less mass produced than they are now? 'Great customer! Would sell to again for sure!' over and over again. What percentage of the auction pages are mass produced by huge eBay store owners?"
- "Given that this will be a pure commercial space it seems like the promised land for comment spammers. Will eBay be able to fight spam in a way that doesn't shut down discussion but works for users?"
The blogs will not be wide open. Vox responds to the recent report from Auctionbytes about how eBay will "censor" the blogs.
Posted by Alicia Dorset at 04:52 PM
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June 06, 2006
The many adventures of Canada’s Captain Copyright
After reading a great series of reports on the life and times of Captain Copyright by Techdirt, I decided I had to check the site out for myself… I’d add a link here, but if you read the disclaimer in the site, Captain Copyright doesn’t allow you to link to the site…
The story of Captain Copyright is told through a humorous online comic book. The comic tells the story of Captain Copyright’s rise to fame, after a bully stole the comic book he created and sold it to the other children at school. I couldn’t help but be reminded of this great
Included in the site are “games,” such as a fun quiz on copyright law. The web site is aimed at children in grades first through eighth, but I can’t imagine a 6-year-old knowing the answer to whether or not a poem written in class must be submitted to the Canadian Copyright Board for protection. Again, I’d include the original question, but Captain Copyright doesn’t allow you to pull material from his site…
I understand the importance of teaching children copyright ethics, especially in today’s society where anything and everything is on the Internet for easy, thought-free downloading. However, the site seemed more like a scare tactic than actually teaching about why using others’ materials without permission is wrong.
The concept of
Posted by Alicia Dorset at 04:57 PM
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June 02, 2006
Vox aims to make blogging easier for the masses
Vox is a new blogging platform from Six Apart.
Six Apart recently launched a preview version of Vox, a personal blogging service designed to make blogging possible for everyone in the family, no matter the age or “blogging abilities.” Six Apart is currently the owner of Tyepad, Movable Type, and Live Journal blogging platforms.
“Vox is a place for people to record, share, and connect their lives. What you see today is not a finished product,” said Andrew Anker, EVP, Vox general manager. “Not only will there be many improvements over the coming months, but more important, it's the contributions of the people actually using the service that will make Vox great. We believe that people build communities, not engineers.”
The whole idea behind Vox is to make blogging easy and accessible. Each of the platforms Six Apart owns has a distinct purpose: Typepad and Movable Type are some of the preferred services for professionals and business; Live Journal has been popular with teens and 20-somethings for close to seven years. Vox is the bridge between those two groups, a service that can be a public blog or a private journal for family members, or simply your self.
“We hope that families choose to blog,” Jane Anderson of Vox told me. “Initially we expect people to become readers and then eventually become bloggers in this safe environment.”
The goal of Vox is to ease the fears of people interested in blogging, but reluctant to post personal stories, photos or other forms media out to the masses. By learning the basics of making a post just for private use, and realizing just how easy making a blog has become, Six Apart hopes that more and more people will join the blogosphere.
“We also believe that many people still don't blog because they don't want to post private stories and photos and have them viewed by outsiders. One of the most important features of Vox is the ability to make anything -- posts, photos, videos, etc — private and only viewable by the people you care about.”
The service allows users to create text posts, add photos or upload video. Each post can be given a specific security level, whether it’s totally public, available only to subscribers, or completely a private journal viewable only to the creator. Vox is compatible with a variety of other web resources, such as YouTube links. A variety of templates are available for trial, but eventually Six Apart hopes to have more than 150 different choices ready to make each person’s blog unique. The templates can be switched at any time.
“People are really gravitating toward the private aspect,” Anderson told me. “We’ve been working on this for more than a year and it just seemed like a good time. It’s really fun to use.”
I had a chance to try Vox in its preview status. I had a really easy time loading user photos, adding audio clips and even listing books I’ve been reading. Because I have a Flickr account, I could search through my own collection of photos, upload them to my blog, and easily manipulate them. Font colors can be changed, much like formatting text in a Word document. Even picking a blog template was fun; I went with the “martini” option. I have a feeling Vox will be popular with a variety of users, both inexperienced beginners and blogging veterans.
The site is currently available by invitation only for the preview, but Six Apart hopes to have it open for public use by the end of the year.
Posted by Alicia Dorset at 01:30 PM
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