Next month, San Francisco will play host to “Vloggercon,” a two-day conference devoted entirely to vlogging. The event plans to cover topics ranging from cool tricks when making your own movie to how journalism is getting involved with the medium. As the web site states, “No video blogger will be turned away.”

The mainstream media are paying attention. As reported in the May 8 post from TV Week, television executives are looking for ways to capitalize on the popularity of do-it-yourself videos. Even advertisers are looking to vlogs for commercial inspiration, such as the American Express “15 Second”ads, where hopefuls submitted their own take on the “My Life, My Card” campaign.

Recently, YouTube, a site that allows users to upload video clips, has caught the attention of the media as well. YouTube is a good example of the huge potential of video blogging. As Forbes reported on April 28, Internet video is finally taking off. According to the article, the site had more than 12 million users in March of this year and streams 40 million clips daily.

Rolling Stone noticed the phenomenon in a recent article. In its April 28 issue, Andrew Goldstein looked into the trend and interviewed the creators behind Rocketboom, one of the most well-known vlogs. Wikipedia has a detailed history of the show.

In related news, BitTorrent and Warner Brothers announced today a partnership to release more than 200 WB titles (both films and television shows) through the popular file-sharing application for purchase. This is clearly a good example of how video usage online is becoming more accessible to more people as the technology (faster Internet connections as one example) becomes easier to use.

For more on vlogging, check out the sites listed below.

Vidblogs
Videoblogging info
BlipTV
Mefeedia