Scheduled to host the show are the forces behind Gorilla vs Bear, Brooklyn Vegan and Product Shop NYC. According to Gregg Steele, senior director of music programming for SIRIUS, the idea for the program was a result of conversations between programmers.

"I give credit to Left Of Center Programmer Rich McLaughlin for taking the concept and bringing it to our attention, and for our Senior VP of Music Programming Steve Blatter to encourage Rich to develop the concept," Steele said. "Rich knew some influential bloggers from his own circles of new musical discovery and brought to them this idea."

Chris Cantalini, of Gorilla vs Bear, was approached by McLaughlin about doing a show after he had been following the blog and became a fan.

“He came up with the idea of creating a radio show that is more or less an extension of the personality and musical tastes of individual bloggers,” Cantalini told me in a recent interview.

While the promise of new visitors to the blog is a definite plus, Cantalini is looking forward to introducing new readers to new music they might not have heard in traditional mainstream media outlets.

“They've essentially given me complete creative control over programming, so I can play whatever I want,” Cantalini said. “It'll be an amazing opportunity to introduce listeners to artists I love that otherwise may never get any radio play.”

Cantalini’s first show is currently in the works and will feature bands from his home state of Texas.

Dave of Brooklyn Vegan is also excited about introducing new music to the masses.

"New blog readers would be nice, but more importantly I think it's about bringing the music I like to a new audience (the radio audience)," Dave told me. " More than anything it seems like it'll be a fun experience."

Dave's show will feature indie and alternative music, since that is the focus of Left of Center's primary programming.

"I have 100 percent control over what I play (within the law of course), and I'll try to keep it topical to what I wrote about on the blog that week," he said.

I asked Steele what he thought the biggest gain for the bloggers would be.

"We feel the bloggers will benefit by associating with a company like SIRIUS who is as committed to finding and developing artists as they are," Steele said. "Our overall subscribership is over 4 million persons and growing rapidly. Add those that listen to SIRIUS via the Internet and through our relationship with Dish Network, and SIRIUS has a significantly large and ever-expanding audience.

"The ability for us both to have the interest of exposing new music to our combined audiences I think clearly benefits us both: we can turn our listeners onto their blogs, and we turn their blogs onto our growing listenership," Steele said.