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May 03, 2006
Buzz Brouhaha response
By David Binkowski
PR Industry maven Paul Holmes, on his Holmes Report Blog, writes today that any PR pros upset that Bzzagent gets a disproportionate share of publicity in the area should step up to the plate and "write their own damned book." He says PR pros have done little in evangelizing, much less "getting" word of mouth (WoM). I take issue with that claim.
There are people in PR that "get it". We spend a lot of time educating our colleagues and clients about WoM, our WoM practice and how it can help their business. This is a new avenue for a lot of corporate VPs, Directors and the like, and this educating has led to a significant increase in the acceptance of WoM and the marketing mix.
Our firm has run more than 30 WoM campaigns in the past two years for 17 global and national brands. I was recently paraphrased, along with Mr. Balter, in the April issue of Inc. Magazine ("Creating Buzzzzzzz"), have done a handful of podcasts on WoM and regularly post on this blog as well as my personal blog.
Our recent PR week awards, new business wins and repeat business are the signs that we're doing a great job with WoM -- not negative PR, being the loudest mouthpiece in this field or being the first to publish. Now, to start tapping out that book...
Posted by staff at May 3, 2006 02:07 PM
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