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March 03, 2006
We won!
PRWeek recognized Hass MS&L and General Motors last night with two top awards -- PR Innovation of the Year and Best Use of the Internet -- for the GM FastLane blog.
GM was one of the first Fortune 500 companies to launch a corporate blog, and the FastLane blog has attracted more than 1.9 million visits and thousands of comments from readers. GM's charismatic Vice Chairman Bob Lutz and other executives author the blog, which focuses on GM's cars and trucks. Hass MS&L is the agency of record. One judge described the blog as "a great new media campaign from a traditional, old-time manufacturing firm. Plus, it used the right spokesman, Lutz, to create a dialogue around product design."
Michael Wiley, GM director of new media, and Jud Branam, Hass MS&L managing director, accepted the two (heavy) trophies at the ceremony at Tavern on the Green in New York's Central Park.
Congratulations to the BlogWorks team, GM Communications and to Bob Lutz, whose passion and authority make it happen.
Posted by Laurie Mayers at March 3, 2006 08:49 AM
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C’mon, nobody blogged about this? :)
Hass MS&L and General Motors are the winners of PR Week Awards 2006 for the PR Innovation of the Year and Best Use of the Internet, for the GM FastLane blog. Congratulations!
Now, how about publishing... [Read More]
Tracked on March 5, 2006 09:40 PM
Comments
Congratulations, and well deserved.
Posted by: Niall Cook at March 3, 2006 10:00 AM
I'll add my congrats. In the still infant world of corp blogging, the GM FastLane blog is definitely still the "big sibling."
Also, nice WOMMA.org piece last week or so by David Binkowski.
Mike
Posted by: Mike Driehorst at March 6, 2006 10:01 AM
