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March 13, 2006
It's the conversation, stupid
Business 2.0 talks about how MySpace beat out Friendster in social networking:
The lesson there is that if you are trying to build a social network, you need to let the members express themselves however they like, even if you don't like how they are doing it.
I think the same is true for companies thinking about blogging. If you're going to allow comments, you have to let people have their opinions, even if you don't agree.
Business 2.0 also mentions how Friendster overthought its network. Again, the same is true for the corporate world and blogging. If you think about it too much and come up with every possible scenario, blogging may look and feel scary. But jump in and test the waters, and it's not so bad after all.
Posted by root at March 13, 2006 08:34 AM
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