BlogWorks: We're a PR Week finalist

« Broaden your blogroll | Main | Best blog post ever »

January 12, 2006

We're a PR Week finalist

Our agency is a finalist in the following six PR Week Award categories:

Best Use of Internet
PR Innovation of the Year
GM FastLane Blog

Hass MS&L in Ann Arbor developed the GM FastLane blog, which is written by GM Vice Chairman Bob Lutz and other executives about its cars and trucks. The blog attracted 1.3 million visitors in its first year, hundreds of links from other blogs, and has been called “a case study for corporate blogs.”

Best Use of Research or Measurement
Promotional Event of the Year
Take Back Your Saturday Morning (P&G Mr. Clean Magic Reach)
The New York office worked with P&G to launch the all-in-one bathroom cleaning tool by entering the marketplace in a credible and innovative way. MS&L created a strategic platform, which consisted of seeding (influencer understanding and mailing) and the launch (which included a 10-city tour and local promotions). The team connected with its primary prospect (active women) and generated 16% awareness before the start of advertising, 164 million impressions during launch and 98% product believability and purchase intent among the target.

Public Sector Campaign of the Year
Army Medical Department (for Recruiting Command)
U.S. Army Health Care and MS&L Chicago sought to address the recruiting challenge by revisiting an opportunity that has become a relatively low priority in the marketing mix: conventions. MS&L developed an overarching strategy that worked with the Army’s marketing campaign and local recruiters. The results: MS&L doubled the recruitment leads generated at agency-supported conventions from the previous year, while generating more than 585,000 impressions.

Large Agency of the Year
MS&L
This past year has been a year of firsts for MS&L: The agency became the dominant hub of the Publicis Public Relations and Corporate Communications Group; Mark Hass was named CEO; the agency appointed its first-ever global management team and created its first-ever strategic business plan, Five in Five. MS&L has won major, highly competitive new accounts; organic growth has increased sharply; and it has aggressive expansion plans in the U.S., Europe and Asia Pacific. In the words of one of our biggest clients: “MS&L keeps building on its successes.”

Posted by at January 12, 2006 08:30 AM