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October 06, 2005

Blogging 101Survey: Bloggers Warming to Business

Technorati and Edelman have posted the results of their blogging survey, with 821 bloggers weighing in with their answers. And although it looks like public relations agencies still have work to do on gaining the trust of bloggers (4.6 on a 1-10 scale), most are willing to accept contact from an agency or company, and just over 70 percent would like to accept products from a company in order to blog about it.

A few key responses:

  • Just under half of bloggers have never been contacted by a company or an agency.

  • Only 8 percent said a blog was untrustworthy if it was endorsed and produced by a company.

  • Almost 63 percent said they trust other bloggers the most when looking for product information.

Posted by at October 6, 2005 10:00 AM

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