Furthermore, it’s pretty clear that, going back to Jonathan Carson’s post on PR’s role in the blogosphere, that PR gets blogging and word of mouth. We get it. Advertising agencies often don’t (see "Bad fake blog, bad!" below).

- Scoble continues the debate over product disclosure. Let’s take a step back from bloggers being pitched and look at what this really is: the attempt to share information. In your daily life, information is freely passed around by the nanosecond via email, IM, cell phones, blogs, you name it, without being sourced. Word of mouth marketing is simply the tool that enables people who are already talking about a product, service, etc. to continue that discussion. So I’ll counter with this: Good word of mouth marketing enables people who are already talking about a product/et al. As evidenced by several artificial/flopped campaigns, you can't create it.

If we provide a product to a blogger for free and they hate it, then they’re being honest. If they like it, then they’re selling out. Realistically, we’re not giving away Porsches. Let’s put this into context: Can a free product whose value is less than $25 really influence a blogger? I highly doubt it.

- Bad fake blog, bad! Using a fake character to shill your product is pretty much never good. Having that character drop in with a few words for a blogger who just posted a highly personal piece on his long-strained relationship with his father, now that's really not good. Duh.