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September 14, 2005
Wal-Mart hits, Humane Society's misses opportunity
Wal-Mart has a new blog that tells stories of how its employees and stores are helping Hurricane Katrina victims. For example, Wal-Mart employee Shannon Hampton came up with the idea of creating a storm victim registry, like a wedding registry, so friends and relatives can help resupply storm victims with the items they need. The blog doesn't allow comments, but it's a step in the right direction for a company with so many image problems.
This could be the tip of the iceberg for Wal-Mart. Wal-Mart could use a blog to take its critics head-on. Or it could report on progress at the experimental store in Texas that is helping with enviromental sustainability. The company should take a deep breath, however, and allow comments.
Another well-meaning hurricane blog misses an opportunity. Laura Bevan, incident commander of the Humane Society's National Disaster Animal Response Teams in Mississippi, has a journal on the Humane Society's Web site.
Sadly, the journal only has two entries. I'm sure her work is unbelievably time-consuming and tiring and she doesn't have time to update it. But who wouldn't want to read about her challenges? What an easy way to get the word out and help increase donations.
A ray of hope, however: the Humane Society is recognizing blogs in another way. On the home page, it says "Have your own blog or website? Download a banner here."
Posted by at September 14, 2005 08:24 AM
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