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August 19, 2005
What should I blog about?
More updates from the Blog Business Summit in San Francisco. We did hear, via sirens and later on news sites, about an explosion nearby, but our hotel was unaffected. Meanwhile, the conference rolls on …
Molly Holzschlag and Darren Barefoot talked about the need to be open and honest while composing blog entries.
Molly said the companies who are interested in blogging should have an internal test phase to see who the best bloggers are before going public. The company could consider a test group or a few valued customers to gauge initial reaction.
Darren said if you are going to practice, it should be at full speed with the blog – real posts with real thoughts will give you an idea of what to expect.
Molly noted that a blog should accept negative comments. “Keep your friends close and your enemies closer,” she said.
If your company is thinking about blogging or trying to get your thoughts together on what this blogging thing is, the best advice is to study – look, listen and learn. Start reading – search on Technorati for your industry. Read blogs that are talking about it. Participate. Comment on the blog if you like what is being said – and especially if you disagree. Let your point be known.
Sign up for an RSS service such as Bloglines. Once you figure out what RSS is, you’ll never look back. Learning how it works will save you time in the long run.
And try it out. Sign up for one of the free blogging services and post your thoughts. It’s all an experiment and can benefit your company in the long haul.
Technorati tags: bbs05, blogbusinesssummit
Posted by at August 19, 2005 05:51 PM
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