« Special registration for the Blog Business Summit | Main | A podcast and a blog walk into a bar . . . »
July 20, 2005
More about Boss Blogs
Christine Larson of U.S. News & World Report examines executive bloggers this week. While she revisits the best-known executive bloggers, Bob Lutz of General Motors, Jonathan Schwartz of Sun Microsystems, Randy Baseler of Boeing, and Rich Marcello of HP, she also adds Carole Brown of the Chicago Transit Board, who is attempting to fill the crying need for local government blogs we talked about recently.
Mark Hass, MS&L’s CEO, notes in the article that even though only a minority of Internet users actually know what a blog is (but that survey is 8 months old by now), “Blog readers are a small but very influential group of people.”
Larson gives the last word to Bob Lutz, who has an astute observation about which executives are cut out for blogging: “Most senior executives rise to the top by being very analytical and buttoned-up and left-brained. That very careful executive is probably not going to be a good blogger.”
PR practitioner John Wagner writes about the U.S. News piece:
“I think most PR folks would be tickled pink to have a CEO who actually wanted to communicate.Yes, we've all cringed when the big boss gets away from his scripted remarks and wanders into never-never land.
But blogs or no blogs, it's always easier to work with a CEO who believes in communication and who at least attempts to be human and engaging.”
P.S. I’ll be part of a panel at the Blog Business Summit next month in San Francisco exploring the topic “When Worlds Collide: Traditional Public Relations and the Blogosphere.” I attended the January BBS in Seattle, which was great, but this conference promises to focus more on business issues and less on the basics of blogging. Get a discount if you register for the conference through this web page before Saturday.
Posted by Laurie Mayers at July 20, 2005 07:04 PM
Trackback Pings
TrackBack URL for this entry:
http://www.mslpr.com/blogworks/cgi-bin/mt-tb.cgi/41
Listed below are links to weblogs that reference More about Boss Blogs:
» I blog dei boss from Blogs4biz
Che cosa spinge un numero crescente di manager a scendere nell'arena e misurarsi da pari a pari con la blogosfera? Secondo Christine Larson, giornalista di UsNews.com e autrice dell'articolo "Blogging Bosses". le ragioni sono principalmente due: da... [Read More]
Tracked on July 21, 2005 09:49 AM
