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June 23, 2005
Two blogs walk into a bar …
Today's Wall Street Journal has a piece on how marketers are looking at blogs for brand insights. One example: U.S. Cellular's agency noticed that teen bloggers were concerned that incoming calls were using up precious minutes, so the company switched to free "call me" minutes.
Just like companies should be monitoring message boards and forums, they should be reading blogs, too. With the mass-linking in the blogosphere, what one blog says can and is usually picked up and spread by many others.
Tom Guarriello of the TrueTalk blog posts about a comment he received about Target's return policy.
And Jeff Jarvis of Buzz Machine is really cheesed about Dell's customer service. Blogs are linking to him (like this one) and others.
And the oft-quoted blog non-monitoring, the Kryptonite bike lock incident, continues to buzz around like the Energizer bunny.
Steve Rubel of CooperKatz says analyzing blogs is your PR agency's duty. Yes, it is. We've been doing it for years.
So one blog says to the other … are you listening?
Posted by at June 23, 2005 09:23 AM
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