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June 20, 2005
How to get your name in the paper
CNet has an article with the top 10 ways to get your name in the paper. These tips are also good for blogging.
Rarely claim to be first.
Don't make up words.
Leak like crazy.
Writer Michael Kanellos also tells people not to call him and sound too familiar, using only one name. "This is not Middle Earth, where a first name and a tribal association--I am Mandor, son of Blanc + Otis--will suffice for identification purposes".
A bonus for PR: he says you can contact him repeatedly with different pitches. "Reporters have about the same attention span as a house cat. Most of us have difficulty remembering what we did two days ago."
To add to the list: Don't put your name as a contact if you're not available. When I was a reporter, I can't tell you how many times I've seen a press release, called the person listed on it only to get an out of office voicemail or better yet, vacation voicemail.
And while we're on the subject of pet peeves, here's my biggest: if you have a corporate Web site, put your contact information on it! A simple phone number and address is all I'm asking for. What happens when your email bounces back or the contact form isn't working? A phone number. Amazing how many times it's overlooked.
(Via Media Orchard)
Posted by at June 20, 2005 10:06 AM
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