« Two blogs walk into a bar … | Main | Coursey Misses the Point on Podcasting »
June 23, 2005
Betting on the future of Google Ads
By David Binkowski
With all of the buzz in Detroit about tonight's Game 7 of the NBA Finals, I've found myself turning to more and more blogs to read post-game comments and pre-game predictions. Of course I've found these blogs using Technorati's tag search, which is based on tagging posts with general content labels (e.g. "Sports").
I've managed several Google ads campaigns and couldn't help but notice that the Google content ads being loaded in the sidebar are completely unrelated to what the posts were really about. Yes, the topic was sports-related, but one blog in particular was making a Las Vegas-style pick on the game and the Google ads that came up read "Buy Spurs Game 7 Tickets."
I'd be willing to wager that these ads aren't getting a single click because the Google script that scans the content isn't taking the context of the post into account. So what's the answer? Google tags. We've seen the integration of Craig's List real estate classifieds with Google Maps, so why not Technorati tags with Google ads? The Google search looks for related tags (such as "sports" or "gambling") and comes back with the appropriate content -- AND context-specific ads.
My prediction is that readers of the prediction blogs would be more likely to click an ad for "Bet Tonight's Pistons/Spurs Game 7" than "Buy Game 7 tickets." And that creates a winning situation for the user, the blogger and the advertiser.
Go Pistons!
Posted by staff at June 23, 2005 02:28 PM
Trackback Pings
TrackBack URL for this entry:
http://www.blogworks.org/cgi-bin/mt-tb.cgi/34
