It’s only a matter of time, though. The risks may be high, but so are the rewards: a better relationship with customers, putting a human face on a corporate monolith, an opportunity to speak to customers without the filter of news media. On the Red Couch blog, Sun’s COO Jonathan Schwartz says the thousand blogs by Sun employees, including his, have bottom-line benefits:

He believes that the 1,000 Sun bloggers' contribution hasn’t just moved the needle for the company, "they’ve moved the whole damned compass. The perception of Sun as a faithful and authentic tech company is now very strong. What blogs have done has authenticated the Sun brand more than a billion-dollar ad campaign could have done."

So -– I’d like to nominate some CEOs who should blog. And let’s not limit it to current CEOs. Here are some past and present CEOs I’d like to see blog.

• Genghis Khan: talk about passion and authority!


• Roger Smith, former General Motors CEO: if he’d expressed some concern for the laid-off workers in Flint, maybe Michael Moore wouldn’t have tormented him so.


• Ross Perot: former CEO of EDS and candidate for president: He could be a good blogger, as he dislikes bureaucracy and gives great quote. (“If you see a snake, just kill it - don't appoint a committee on snakes.”) But he’s not big on being criticized.


• Bill Ford, CEO of Ford: he’s young, popular with employees, he talks green, and his name is on the building.


• USA Today suggests Wal-Mart's H. Lee Scott. Certainly Wal-Mart needs to demonstrate its humanity and listen to criticism. And its blog would attract plenty.


• Your CEO: wouldn’t you like to hear his vision, and better yet, know that he can hear you?

Your nominations are welcome.