The story said:

While at first blush General Motors' fastlane.gmblogs.com looks like a mouthpiece for GM Vice Chairman Robert A. Lutz, critical voices are also posted. An important part of a corporate blog, says Michael Wiley, director of new media in the auto maker's communications department, is a strong stomach for consumer comment. 'A lot of what blogging is about is authenticity, getting beyond corporate speak and PR, and really creating a conversation,' Mr. Wiley says. 'Not being thin-skinned and accepting the negatives, that's key.'

Hass MS&L is the agency of record on GM’s FastLane blog.