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May 09, 2005
Blogs -- a direction, not the destination
I've been on a road show of sorts, talking blogs with quite a few colleagues, clients and prospective clients around the country. It's been great to educate people a bit and hear their thoughts about this emerging area and about why we decided to create BlogWorks.
Inevitably, the questions come up, Are blogs a fad? What happens when everyone gets tired of blogs? Will blogs go the way of the vortal? While those are fair questions, I think they miss the miss the main point of why business communicators should be learning about blogs now.
The conversation that is emerging between companies and their customers, between customers about companies and between news blogs and their readers about industries are what will endure, whether it's a blog or a wiki or something that hasn't been invented yet.
Caught a presentation from Salim Ismail of PubSub last week at BDI's blogging confab in NYC. His thoughts on prospective searches through the company's indexing of millions of RSS feeds are provocative, and show one compelling direction that things may move in the next few years. Audio of Salim's talk is here (he starts at the 1:35 mark or so).
"We think we're on the edge of a total paradigm shift on the internet, and blogging is just the tip of the iceberg of that," Ismail says, explaining that he sees the web evolving from gen 1's messaging mode (email), to gen 2's request for response (http, so still prevalent) to the coming gen 3 -- publish and subscribe.
If you've spent any time using the new breed of RSS-based search tools, it's hard to disagree. Services like pubsub, feedster and technorati will explode over the next few years, allowing web surfers to essentially search in advance and receive notice every time their company, topic or band name gets mentioned. Will those mentions occur on blogs? Hard to say.
(My answer to the fad question: Keep your old blogs around, they'll be worth a fortune on ebay someday.)
Posted by at May 9, 2005 04:17 PM
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