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April 28, 2005

Blogging 101Recommended reading

Much is being written about blogs but these examples are required reading.

1. The Cluetrain Manifesto, by Rick Levine, Christopher Locke, Doc Searls and David Weinberger:
Subtitle: Markets are conversations, talk is cheap, silence is fatal. The end of business as usual
The first three of its 95 theses:


  • Markets are conversations.
  • Markets consist of human beings, not demographic sectors.
  • Conversations among human beings sound human. They are conducted in a human voice.

2. We the Media, by Dan Gillmor


  • Journalism is evolving from corporate journalism & mainstream media to grassroots journalism
  • Personal journalism has a long tradition in U.S.
  • Three formerly distinct groups will continue to blur: journalists, newsmakers and audience

3. BusinessWeek: Blogs Will change your business
Subtitle: Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up...or catch you late

And a sidebar from BusinessWeek: Six Tips for Corporate Bloggers
Subtitle: You can't afford to miss this wave -- and even more important, you can't afford to do it wrong

Posted by root at April 28, 2005 10:57 AM

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