02 Sep
0
By Lyndsay Kapurch
Arcade Fire, Video and HTML5
What happens when a band, a director and Google collaborate to create a modern music experience? Arcade Fire’s “The Wilderness Downtown,” a project by Chris Milk that uses HTML5 and Google Maps to create a music video customized to each viewer’s childhood.
Best viewed in Google Chrome, the site prompts users to enter the address of the home in which they were raised and images of their neighborhood appear in front of them played to the band’s The Suburbs single “We Used to Wait.”
The multi-browser movie ends with the opportunity to draft a letter to your childhood self. To begin the hyper-personal and somewhat creepy experience, visit thewildernessdowntown.com.
- Date: 09.02.2010
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