Non-Profits and Literacy AND Digital Marketing, Oh My!
Today is Youth Literacy Day — a celebration of reading, writing, and self-expression, and of all the organizations, professionals, volunteers and teachers who help children learn and love to read. To celebrate this day, 826Michigan, a non-profit organization several of us at MS&L volunteer for, is partnering with its affiliates across the U.S. for a really cool fund-raising effort — www.826on826.org.
With mounting pressure on school systems and parents, 826 writing centers help bridge the gap for students and families by providing free, one-on-one attention and writing help to all young people ages 6 through 18.
826 chapters are asking everyone to donate $8.26 on 8/26 to support youth literacy in their city. They’ve developed a multi-pronged online strategy to get people mobilized. Here are all the ways they’ve set up for folks to donate:
- Donate via SMS with a mobile device – users can text “WRITE” to 20222 to make a one-time donation of $10 on August 26th.
- PayPal integration at 826on826.org that lets users donate $8.26
- Facebook Donation Application – download the app and enter your cell number to dontate $8.26
826 National is also using Facebook and Twitter channels across all regional 826 operations to get the word out. Participants can like or follow 826Michigan on:
Check out the campaign today and donate if you can. This is a great example of how regional and national non-profits are using social media to secure donations and spread the word about a cause.
To learn more about 826 National and its chapters across the US, click here.
- Date: 08.26.2010
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