04 Jun
0
By Lyndsay Kapurch
Oh Thank Heaven
Convenience store chain 7-Eleven is partnering with Zynga, the makers of popular Facebook games FarmVille and Mafia Wars, to offer specially branded items in almost 7,000 stores across North America. By purchasing promotional Slurpees® and Big Gulp® drinks, users can unlock virtual goods within the games or become eligible for gifts such as 50 Mafia Wars “Skill Points” or $200 of FarmVille cash.
This campaign is Zynga’s first retail tie-in and is being heavily promoted by 7-Eleven though outdoor, radio, online and print advertising. For a full list of special items available through July 15, click here.
- Date: 06.04.2010
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