Internet Sensation Betty White is 88
Since that now legendary Super Bowl ad she did for Snickers, this octogenarian has been in higher demand than when she was on “The Mary Tyler Moore Show” in the ’70s or “The Golden Girls” in the ’80s. A successful Facebook campaign to get her to host Saturday Night Live resulted in the highest ratings SNL has had in almost two years, and she’ll be co-starring in TV Land’s first sitcom this fall, entitled “Hot in Cleveland.”
In a recent interview with AdAge, White gave credit for her hot streak to that Snickers ad, and dished the dirt on all things SNL (including how she “almost divorced her agent” over it), her busy schedule, her lack of knowledge about Facebook, what’s on the horizon, and how she does it all at the ripe young age of 88.
From the article:
Ad Age: It’s been really fascinating to watch how social media and Facebook have had a major role in your comeback. Is the joke you made on “Saturday Night Live” true — did you really not know what Facebook was before the campaign?
Ms. White: Oh, I didn’t have a clue! But that’s just my own stupidity. But then all of a sudden all this stuff was happening as a result.
Ad Age: So what is your daily interaction with technology? Do you have a computer or an iPhone?
Ms. White: I don’t, but I have a secretary who does that stuff, and an agent who manages all my work. I get so much mail that if I click a button at 4 a.m. it terrifies me that I’ll mess everything up.
I can only hope that I am that awesome when I’m that age . . . and that I’m able to keep up with technology.
- Date: 06.11.2010
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