Accidental HARO/Profnet Couplets
The newsletter Help a Reporter Out (HARO) has been grabbing mentions lately because it was just acquired by media database Vocus. But I thought you might appreciate a little game some of us play with the newsletter, which we read daily here at MS&L Digital. I call it “Accidental HARO Couplets.” See, when you read HARO, a thrice daily list of journalist and blogger enqueries seeking resources their stories, you first scan a list of one-line descriptors for each item. “Looking to speak to an RD,” “Trends in C-Suite software,” things like that. In my mind, sometimes the items go together in such a way as to suggest a story or humorous situation, so me and the other MS&L Digital peeps that work in outreach often IM them to each other for laughs. Example:
36) Sex in all 50 states (Penthouse)
37) Recreational Vehicles (large Regional daily newspaper)
Get it? You need a recreational vehicle so you can … Often some creativity goes into appreciating these and they aren’t always funny to everyone. We also do this with Profnets. Others:
18. Requesting stories of triumph and defeating the odds for a national show (T.V.)
19. Warning Signs of a Loser Guy (National Women’s Mag)
33. Woman’s Guide to Conquering Allergies (WebMD)
34. Are you in an ‘e-lationship’? (national news site)
Haha! See for that last one the woman conquers her allergies by being in an e-lationship with the person to whom she’s allergic.
28) Live Streaming Birth (National Parenting Magazine)
29) Adult Children Who Have Unfinished Business with their Mothers (Freelance)
“You’ve never respected my privacy! Not since day one!” Related:
35) Seeking moms who gave birth via Skype (Anonymous)
36) article on unconventional marriages (Anonymous)
Can’t you just picture it? A little dad blogger humor:
32) Helping Dad feed new baby (popular parenting website)
33) Best Rose Wines for Summer (Los Feliz Ledger)
How ’bout this:
5. EDUCATION: Getting Girls Interested in STEM Careers — THE Journal
6. FASHION: What Your Swimsuit Says About You — iVillage.com
“Yes, girls, you can have a career in science, technology, engineering and mathematics! But by the way what are you wearing to McCaley’s party this weekend…”
Seriously, I do this all day. Keep watching this space for more, and if you see a couplet that amuses you, hit us up on Twitter!
- Date: 06.22.2010
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